Classic Strategic Planning
The classical approach is that strategy is a rational process of deliberate calculation and analysis designed to maximize long term gain. By collecting data and processing it using the appropriate methods, the outside world and the company structure can be understood and made predictable (so much for chaos) and so changed and altered to conform with management's plans and desires.
Good planning, rational analysis and objective decision making are what makes the difference between a successful empire that spans the the years or failure.
Profitability is the overriding objective of business, return on investment pushes aside everything else. The development of a strategy or 'policy' must be done by a group removed from the standard business operation. Top management must focus on their strategic responsibilities and not be side tracked by day to day operations.
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