Introduction to Strategic Planning
What are the traditional approaches to strategic planning?
From Strategy - does it matter?, the author describes four generic approaches to strategic planning within an organization:
- Classical - strategy is a process of calculation and analysis designed to maximize long term gain.
- Evolutionary - because the world is an unpredictable, dangerous place, the companies that happen to develop a profitable strategy will survive.
- Processual - strategy emerges from a process of bodging, learning and compromise so it does not matter if the initial strategy is 'right'.
- Systematic - maximizing profit is not necessarily the best strategy, there are other things that are more important to the company.
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